All Eyes On Mobile Video (and the Networks that Support It)

by Vikki Herrera, Director, Corporate Marketing

A recent Fierce Wireless article entitled, “Mobile Video Traffic: Alleviating the capacity crunch,” features some key quotes from our own Ram Venketaramani, principal product manager for Media Optimizer. While it’s always nice to be included in the conversation, what really caught our eye was what the mobile operators themselves had to say in the piece.

One Verizon Wireless executive acknowledged that “delivering video over wireless networks is one of the most challenging issues [they] face," and that “within 24 months it could account for the majority of traffic.”

The operators are really starting to feel the pressure, much of it self-inflicted from all the 4G buzz they’ve created. Sprint VP, Mathew Oommen admits “just going to 4G is only one component.” The other component is the “tools in the toolbox” as Fierce puts it. Included in the article is a nice table outlining these top software tools. (And for those keeping score at home, Openwave Media Optimizer includes all of them).