Openwave® Amplicity™

Despite the incredible growth of the mobile application business, the process of building, testing, distributing and monetizing apps is fragmented and beset by a number of friction points that limits the creativity of mobile developers, not to mention their ROI.

Openwave Amplicity is an ecosystem monetization solution that helps operators leverage the value of their networks to improve the way content is distributed and monetized on the mobile web. It is an operator-supported, open development platform that lets app developers transcend individual operating systems to reach a much larger, but still highly targeted audience.

Amplicity capitalizes on the latest mobile browser technology and the power of standard JavaScript to deliver personalized content and services across device platforms via a floating tool bar. As web browser technology evolves to support richer and richer content, it becomes an increasingly viable and attractive platform for developers. Amplicity takes advantage of an in-network policy and workflow engine plus powerful analytics data to open the door to a variety of distribution and monetization models.

Openwave believes that the mobile operator has an opportunity to eliminate the friction of the app business by leveraging the power of the mobile network to empower developers to become more innovative in how they distribute their apps and then get paid. Openwave Amplicity offers a revolutionary approach for operators to establish a central role in a wider web value chain to bring personalization, relevancy, variety and scale to the mobile ecosystem.