Openwave® Mobile Analytics: Mediation Edition

Network service providers cannot effectively manage and monetize their traffic without a clear and immediate view of what is happening on their networks.

Service providers possess a goldmine of consumer information, such as subscribers’ locations, their devices, the content they are viewing, besides the usual demographic information that comes from the billing relationship.

Openwave Mobile Analytics: Mediation Edition gives service providers the tools to extract and process this information, yielding valuable insight for operations and marketing departments, application and content developers, advertisers and internet partners. Most importantly, Openwave’s integrated Data Mediation solution inserts this derived intelligence into decision points within the network.

Pulling operational and marketing intelligence directly from the data path not only empowers service providers with control over limited bandwidth, but also helps them to monetize their unique position as network owners by delivering a more personalized online experience to their subscribers.

Service Provider Benefits

• Monitoring all types of mobile data traffic gives more visibility into internet, messaging, video and social networking usage.
• Identify trends through a better understanding of network consumption patterns. Use these trends to make timely decisions and avoid bandwidth problems.
• Target revenue-generating opportunities through deep analytics and rich reporting.
• Deep analytics across all mobile devices, including feature phones, smartphones and netbooks.
• Operational and marketing dashboards with powerful adhoc reporting gives analysts and executives concise and visually informative information to support critical business decisions.
• Generate rich subscriber profiles and segments for third-party applications.

Subscriber Benefits

Mobile Analytics delivers mobile consumers an optimized and tailored experience based on subscriber behavior, profile and device.

See what Openwave Mobile Analytics can do. Sign up and download the Mobile Insights Report Winter 2010.