Price Plan Innovation

The growth in mobile data usage presents challenges and opportunities for mobile operators. More demand doesn’t always equate to more revenue, so operators are seeking cost-effective solutions to manage the demands being placed on their networks. Forced to revisit their data plan business models, mobile operators have introduced tiered plans that don’t necessarily reflect subscriber needs and online behaviors, and that don’t enable service providers to capitalize on incremental revenue. As a result, service providers face subscriber frustration, missed market opportunities, and complexity, cost and timing issues associated with new plan rollouts.

Openwave’s Price Plan Innovation (PPI) solution helps operators think broadly about data price plans and align subscriber expectations and perceived value with services offered. By uniquely monitoring and analyzing cross-device data usage in real time and notify subscribers through context-driven, on-screen methods, the Openwave PPI solution enables operators to produce effective market-segmented plans with higher adoption rates. Plus, the PPI solution helps increase subscriber awareness and service personalization, which can boost customer loyalty and retention. With the Openwave PPI solution, operators can leverage the tools to rapidly create, roll out, manage and measure price plans that drive incremental revenue and increase customer satisfaction.

• Passport: Smart Policy
• Analytics
• Amplicity™