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Using Mobile Analytics to Increase Long-term Customer Satisfaction
Recording Date: January 29, 2009
Duration: 43 minutes
Abstract:
The deeper the understanding of subscriber behavior, the easier it is for operators to increase customer lifetime value. More relevant services lead to increased adoption and usage of those services, which, in return, increases the customer value.
Mobile analytic solutions help decipher the vast number of data transactions and turn that raw data into actionable knowledge about the customer. Armed with a 360-degree-view of their subscribers, operators can maintain their central position in the mobile internet value chain amid growing competition.
With mobile analytics installed in the network, operators get a clear picture of what users are doing in real time with a precision previously considered impossible. Over time, operators can confidently predict patterns of user behavior on and off their network, particularly crucial as internet-specific smartphones become more popular.
Information gleaned from mobile analytics form the basis for personalized services and improved customer satisfaction. It also opens up opportunities in mobile advertising, hosted service offerings and high value information brokering.
Featured Speaker:
Mayur Pitamber, Openwave Product Management Strategist
Mayur Pitamber is a product management strategist at Openwave Systems Inc. and has over 14 years of mobile telecommunications experience in consulting, product management, marketing, strategic planning and go-to-market strategy development. Mayur is responsible for the planning, development and go-to-market strategy for Openwave's Mobile Advertising and Call Management solutions for EMEA.
Prior to Openwave, Mayur worked as a consultant for a number of operators across the EMEA region such as Orange-FT group, T-Mobile International, DU, Zain, MTN Group and Skype. At T-Mobile, Mayur was responsible for launching the first picture messaging proposition in Europe in 2002. At Skype, Mayur was also responsible for launching the Skype mobile application. Mayur also held product management positions at Ericsson in South Africa, UK and Sweden early in his career.
Mayur holds a BTech in Electrical Engineering from the University of Johannesburg and and a PG DIP in Business Management and Administration from Damelin Management School.
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