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Protecting Consumers in the Age of Behavioral Targeting
Date: TBD
Abstract:
A good analytics solution turns raw data transactions into actionable knowledge about the customer, paving the way for relevant, personalized services, improved customer satisfaction and targeted advertising. In the mobile world, analytics plays an even greater role as operators leverage their unique position to drive usage and reduce churn by knowing the most about their subscribers. But what about privacy? As mobile analytics solutions advance, it becomes imperative to balance subscriber benefits against privacy and safety concerns.
This webinar will discuss various ways to reconcile the benefits of analytics with personal privacy. The current lack of regulations and urgency has spawned competing efforts as multiple governing bodies (state, federal, international) attempt to influence the industry one way or the other. We will cover all the aspects of data collection, storage, protection and sharing, offering different frameworks and policy guidelines. Other topics we will address include:
- Defining personal data
- Retention of personal data
- Obtaining express consent from consumers
- Contextual vs. behavioral targeting
The sooner operators reduce their legal and ethical exposure by implementing transparent privacy guidelines and place control with their subscribers, the sooner the mobile experience (including targeted advertising) will reach its full potential.
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