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  OPENWAVE TAKES PHONE PERSONALIZATION TO THE NEXT LEVEL WITH LAUNCH OF 3G VIDEO VOICEMAIL AND VIDEO PORTAL
 

  Consumers Can Create Personalized Video Greetings and Change Their Image; A celebrity, an Avatar Character Lip Synching to Their Voice
 
LA JOLLA, Calif. - September 8, 2004 -- Consumers can now create their own personal video greeting on their mobile phones for any of the different people in their life—from a boyfriend or girlfriend to a supervisor at work to a family member. At Demo Mobile today, Openwave Systems Inc. (Nasdaq: OPWV), the leading provider of open software products and services for the communications industry, announced the availability of Openwave Video Voicemail and Openwave Video Portal, to help operators offer an enhanced and personalized user experience for 3G networks and phones.

Openwave Video Voicemail and Portal will make it easier for operators to drive the much-needed awareness and adoption of 3G services, by delivering an intuitive user experience for all of their 3G services. Operators can benefit from an easy-to-implement technology that consolidates a number of their services onto one platform (voicemail, video voicemail and video content).

"The lesson that the industry at large has learned from gaming and entertainment applications is that personalization is key for driving revenue in the operator community," said Richard Wong, general manager of messaging at Openwave. "By giving end users the option to leave different types of video messages for different people in their social network or work environment, operators can perfect the user experience by giving users a voice and character that's truly their own. As a result, operators can attract and keep subscribers with this service."

Examples of customized video greetings, which users can modify for different audiences, include:
  • Designing a personal greeting that allows subscribers to record themselves. Examples include a parent recording a message for their child away on an overnight stay at camp where the child gets the message, "Goodnight honey. I will see you tomorrow." A business case scenario is recording a video for a supervisor with the message, "I am away from the office please leave me a message."
  • Among the celebrity greeting options, users can opt to select "Dirty Harry" with a video voicemail of Client Eastwood saying "You've got to ask yourself a question—Do I feel lucky?" to their boyfriend/girlfriend or friend.
  • For gaming buddies, they can pick a character, like Avatar or a character from Doom, to leave their messages and the "animatron" will lip synch the message with the end user's voice recorded.
Openwave Video Voicemail differs from other video solutions on the market because it offers more than just a traditional "record-and-send" video message. Received in a similar fashion as a voicemail greeting, Openwave Video Voicemail offers a highly personalized greeting that allows users to personalize different video images for any audience and also provides a video tutorial that guides the end user through the set-up of the new service. The service activates when users make a phone call and the receiving party does not pick up.

Openwave's Video Voicemail and Video Portal are part of Openwave's IP-based voice messaging platform, which allows operators to run multiple services, making it easier to integrate the products needed to deliver an intuitive messaging experience. Openwave's messaging products are designed with all subscribers in mind so subscribers on legacy phones will still receive multimedia and video messages in a format best designed for their handset.

"Openwave is helping operators attract new users and build loyalty with existing customers by offering the newest applications and services supported by third generation networks or 3G." said Chris Shipley, executive producer of DEMO conferences. "When it comes to wireless data, consumers demand personalization; Openwave is taking data services beyond gaming, ringtones, and wallpapers to the next generation of messaging where end users can personalize the messaging experience through video messaging."

About Openwave
 
Openwave Systems Inc. (Nasdaq: OPWV) is the leading independent provider of open software products and services for the communications industry. Openwave's breadth of products, including mobile phone software, multimedia messaging software (MMS), email, location and mobile gateways, along with its worldwide expertise enable its customers to deliver innovative and differentiated data services. Openwave is a global company headquartered in Redwood City, California. For more information please visit www.openwave.com.

Cautionary Note Regarding Forward Looking Statements
 
This release contains forward-looking statements relating to expectations, plans or prospects for Openwave Systems Inc. that are based upon the current expectations and beliefs of Openwave's management and are subject to certain risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. In particular, the following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: (a) the ability to make changes in business strategy, development plans and product offerings to respond to the needs of our current, new and potential customers; (b) risks associated with the development and licensing of software generally, including potential delays in software development and technical difficulties that may be encountered in the development or use of our software; (c) the ability to successfully partner with other companies; (d) increased global competition; and (e) technological changes and developments.

For a detailed discussion of these and other cautionary statements, please refer to the risk factors discussed in filings with the U.S. Securities and Exchange Commission ("SEC"), including but not limited to the Company's Quarterly Report on Form 10-Q for the fiscal quarter ended March 31, 2004, and any subsequently filed reports. All documents also are available through the SEC's Electronic Data Gathering Analysis and Retrieval system (EDGAR) at www.sec.gov or from Openwave's Web site at www.openwave.com. The Company assumes no obligation to update the forward-looking statements included in this document.

 
Openwave and the Openwave logo are trademarks and or registered trademarks of Openwave Systems Inc. All other trademarks are the properties of their respective owners.

For further information:
 
Contact Openwave Worldwide Public Relations

  



 
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