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Home > News Room > Press Releases > 2007 > 02/12/2007
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  OPENWAVE ANNOUNCES CONTEXTUAL MERCHANDISING SOLUTION TO HELP OPERATORS MONETIZE OFF-NET TRAFFIC
  

  BARCELONA, SPAIN, 3GSM World Congress - February 12, 2007 -- Openwave Systems Inc. (Nasdaq: OPWV), the leading provider of open software products and services for the communications industry, today announced the Openwave® Contextual Merchandising solution, an end-to-end targeted content and promotions solution that will help drive the consumption of mobile content and create off-deck revenue opportunities for mobile operators.

"The ability to leverage subscriber knowledge to deliver personalized, contextually aware services are opening up new revenue opportunities for operators," said Peter Galvin, senior vice president of products and marketing, Openwave. "Whether consumers are on-portal or traveling off-net, operators now have the opportunity to further promote their own content, or that of third parties, through new applications like Openwave Contextual Merchandising. This translates to higher revenue realization for the current content portfolio and new sources of revenue via third-party advertising partners."

The Openwave Contextual Merchandising solution enables the delivery of personalized content and advertising that is recommended to subscribers based on their user context and profile. The solution focuses on two key ways operators can monetize off-deck traffic:
  • Creates opportunities to promote and merchandise complementary content and services based on a subscriber's preferences and current usage patterns
  • Delivers relevant and highly targeted third-party advertising
The ability of the Openwave Contextual Merchandising solution to track and monetize off-deck traffic is powered by the Openwave® Profiling and Personalization System (OPPS), also announced today. OPPS provides a recommendation and categorization engine and campaign manager that ensures what is being promoted is directly relevant to the subscriber.

In support of its contextual merchandising strategy, Openwave also today announced its collaboration with JumpTap to allow advertisers to target individuals based on an optimal blend of profile and context.

Openwave Contextual Merchandising and Openwave OPPS are part of Openwave's Adaptive Mobility suite, which enables operators to deliver personalized, easy-to-use, and revenue-generating services for content and communications across all networks and devices. This suite of solutions is supported by Openwave's carrier-scale infrastructure and delivers the ability to transform the total mobile and wireline Internet experience.

About Openwave
Openwave Systems Inc. (Nasdaq: OPWV) is one of the world's leading innovators of software applications and infrastructure designed to enable revenue-generating, personalized services, including merchandising and advertising, which converge the mobile and broadband experience across all of a user's devices.

As the communications industry intersects with the Internet, Openwave software enables service providers to converge services, increasing the value of their networks by accelerating time to market and reducing the cost and complexity associated with new service deployment. Openwave's unique product portfolio provides a complete range of service management, messaging, location and client technologies. Openwave is a global company headquartered in Redwood City, California. For more information please visit www.openwave.com.

Cautionary Note Regarding Forward Looking Statements
 
This release contains forward-looking statements relating to expectations, plans or prospects for Openwave Systems Inc. that are based upon the current expectations and beliefs of Openwave's management and are subject to certain risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. Notwithstanding changes that may occur with respect to matters relating to any forward looking statements, Openwave does not expect to, and disclaims any obligation to, update such statements. Openwave, however, reserves the right to update such statements or any portion thereof at any time for any reason.

In particular, the following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: (a) the ability to make changes in business strategy, development plans and product offerings to respond to the needs of our current, new and potential customers, suppliers and strategic partners; (b) the integration of JumpTap services into our offerings; (c) market and customer acceptance of our offerings, including Openwave Contextual Merchandising and OPPS; (d) risks associated with the development and licensing of software generally, including potential delays in software development and technical difficulties that may be encountered in the development or use of our software; (e) increased global competition and pricing pressure on our products; (f) technological changes and developments; and (g) general risks of the Internet and wireless and wireline telecommunications sectors.

For a detailed discussion of these and other cautionary statements, please refer to the risk factors discussed in filings with the U.S. Securities and Exchange Commission ("SEC"), including but not limited to the Company's Annual Report on Form 10-K for the fiscal year ended June 30, 2006, and any subsequently filed reports. All documents also are available through the SEC's Electronic Data Gathering Analysis and Retrieval system (EDGAR) at www.sec.gov or from Openwave's website at www.openwave.com

 
Openwave and the Openwave logo are trademarks of Openwave Systems Inc. All other trademarks are the properties of their respective owners.

For further information:
 
Contact Openwave Worldwide Public Relations

  



 
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