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  OPENWAVE AND JUMPTAP COLLABORATE TO SUPPORT MOBILE SEARCH AND ADVERTISING
  

  BARCELONA, SPAIN, 3GSM World Congress - February 12, 2007 -- Openwave (NASDAQ: OPWV), the leading provider of software products and services for the communications industry and JumpTap, the leading provider of mobile search and advertising, today announced a strategic relationship to help mobile operators benefit from mobile advertising opportunities.

Openwave Contextual Merchandising, powered by the Openwave Profiling and Personalization System (OPPS), also announced today, will enable the delivery of targeted information from brands and agencies who want to reach mobile customers. OPPS leverages a 360-degree view of the subscriber to create a profile based on behavior across applications and networks. In combination with JumpTap's advertisements and search related targeting information, this is designed to provide a very powerful mobile advertising capability that can deliver relevant and contextual advertisements to the end user.

Current advertising solutions are based on either application context or profile — not both — therefore providing only limited or transitional insight into the subscriber. Openwave and JumpTap's proposed collaboration will allow advertisers to target individuals based on an optimal blend of profile and context. This level of deep personalization significantly improves upon current mobile advertising deployments and traditional advertising vehicles by allowing evermore targeted offers.

"While mobile data traffic continues to grow rapidly, the increasing uptake of unlimited data plans among consumers poses new challenges in monetizing this growing data traffic. As mobile consumers increasingly travel off-net, operators are looking for ways to more effectively monetize this traffic," said Nara Rajagopalan, vice president of product management at Openwave. "Openwave's adaptive context technologies, combined with JumpTap's broad portfolio of targeted mobile advertisers, represent an opportunity for operators to deliver unique service value and generate revenue."

Adam Soroca, vice president and general manager of Search at JumpTap comments, "Our search engine generates a wealth of information about what mobile customers want. We are using this data to pick the best advertisement for a particular moment in time, and Openwave brings an unmatched level of mobile Internet inventory where we can place those ad spots."

Since its founding in 2004, JumpTap has rapidly established itself as a leader in the burgeoning mobile search and advertising market. JumpTap's suite of products and services, which includes its recently announced Advertising Suite and Mobile Search Index, offers advertisers multiple ways to reach their customers and provides mobile operators with one of the industry's most complete mobile search and advertising ecosystems.

Openwave Contextual Merchandising and OPPS are part of Openwave's Adaptive Mobility suite, which enables operators to deliver personalized, easy-to-use, and revenue-generating services for content and communications across all networks and devices. This suite of solutions is supported by Openwave's carrier-scale infrastructure and delivers the ability to transform the total mobile and wireline Internet experience.

About JumpTap
 
JumpTap, Inc. provides a mobile search and advertising solution that drives third-party revenue for mobile operators while providing a quick, easy and fun mobile search experience for subscribers. JumpTap's solution helps mobile operators build search and browsing traffic, attract advertisers to their network and maximize ROI via profiles and behavioral targeting. JumpTap combines structured and unstructured content to drive better coverage and improve the user experience. JumpTap provides mobile operators, advertisers and subscribers with the industry's most complete, easy-to-use and rewarding mobile search and advertising environment. For more information on JumpTap, please visit: http://www.jumptap.com.

About Openwave
Openwave Systems Inc. (Nasdaq: OPWV) is one of the world's leading innovators of software applications and infrastructure designed to enable revenue-generating, personalized services, including mobile analytics, content adaptation, mobile and broadband advertising, and a suite of unified messaging solutions.

As the communications industry intersects with the Internet, Openwave software enables service providers to converge services, in an effort to increase the value of their networks by accelerating time to market and reducing the cost and complexity associated with new service deployment. Openwave's unique product portfolio provides a complete range of mobile internet service management, messaging, and location based solutions. Openwave is a global company with a blue chip customer base spanning North America, Latin America, Australia and New Zealand, Asia, Africa, Europe, and the Middle East. Openwave is headquartered in Redwood City, California. For more information please visit www.openwave.com.

Cautionary Note Regarding Forward Looking Statements
 
This release contains forward-looking statements relating to expectations, plans or prospects for Openwave Systems Inc. that are based upon the current expectations and beliefs of Openwave's management and are subject to certain risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. Notwithstanding changes that may occur with respect to matters relating to any forward looking statements, Openwave does not expect to, and disclaims any obligation to, update such statements. Openwave, however, reserves the right to update such statements or any portion thereof at any time for any reason.

In particular, the following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: (a) the ability to make changes in business strategy, development plans and product offerings to respond to the needs of our current, new and potential customers, suppliers and strategic partners; (b) the integration of JumpTap services into our offerings; (c) market and customer acceptance of our offerings, including Openwave Contextual Merchandising and OPPS; (d) risks associated with the development and licensing of software generally, including potential delays in software development and technical difficulties that may be encountered in the development or use of our software; (e) increased global competition and pricing pressure on our products; (f) technological changes and developments; and (g) general risks of the Internet and wireless and wireline telecommunications sectors.

For a detailed discussion of these and other cautionary statements, please refer to the risk factors discussed in filings with the U.S. Securities and Exchange Commission ("SEC"), including but not limited to the Company's Annual Report on Form 10-K for the fiscal year ended June 30, 2006, and any subsequently filed reports. All documents also are available through the SEC's Electronic Data Gathering Analysis and Retrieval system (EDGAR) at www.sec.gov or from Openwave's website at www.openwave.com

 
Openwave and the Musiwave logo are trademarks of Openwave Systems Inc. All other trademarks are the properties of their respective owners.

For further information:
 
Contact Openwave Worldwide Public Relations

Nelson Bostock Communications for JumpTap
Jenny Roberts / Richard George
Tel: +44 (0)20 7229 4400
jenny.roberts@nelsonbostock.com; richard.george@nelsonbostock.com

  



 
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