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  OPENWAVE LAUNCHES NEW CONTENT DELIVERY SYSTEM TO HELP MOBILE OPERATORS IMPROVE ACCESS AND DISCOVERY
  

  New Openwave® MediaCast System to Deliver Personalized Content and Communications Services
 
BARCELONA, SPAIN, 3GSM World Congress - February 13, 2007 -- Openwave Systems Inc. (Nasdaq: OPWV), the leading provider of software products and services for the communications industry, today announced Openwave® MediaCast, a second-generation content delivery and merchandising system for mobile operators that is designed to enable easy access to and discovery of highly personalized content.

"With new market entrants vying for mobile data revenues, operators must carefully consider an on-device portal strategy that will allow them to retain ownership of their subscriber relationships and optimize their share of revenues for data services," said Matt Lewis, research director, ARCchart. "As an established handset to network service provider, Openwave is well positioned for its introduction of a next generation content and merchandising delivery system designed for global operators."

Openwave MediaCast is a second generation, end-to-end solution that leverages a cell phone's idle screen to deliver a simplified, easily accessible user experience that minimizes the number of clicks required to access a service or purchase premium content. By delivering personalized content ahead of a user's explicit request, Openwave MediaCast makes mobility intuitive for consumers. It is designed to dramatically improve both the immediacy and relevancy of mobile services by providing on-device access to pre-fetched and cached content, thereby reducing a subscriber's "click and wait" time.

"With the worldwide adoption of 3G networks broadly underway, operators are looking for solutions that enable immediate, easy access to relevant content and communications services," says Peter Galvin, senior vice president of products and marketing, Openwave. "Today, most applications are buried deep within a catalog of services and hidden by a cumbersome process. At Openwave, we are working closely with operators to ensure that access and discovery are no longer barriers to service adoption with an intuitive user experience that pushes relevant content and allows users to customize their experience. Early versions of this technology have been deployed by our Musiwave service customers and have shown accelerated mobile content ARPU."

Openwave MediaCast also paves the way for future revenue sources such as mobile advertising and promotional opportunities. The solution leverages an operator's 360-degree view of its subscribers and can push increasingly targeted content and services. Openwave MediaCast is optimized for use with the Openwave® Personalization and Profiling System (OPPS), also announced today, which can serve as the foundation to deliver personalized applications and services to individual consumers. Openwave MediaCast features implementations on several classes of devices, including an AJAX-based Openwave Mobile Widget solution. The Openwave Mobile Widget solution includes six optional, customizable components, which can access Internet-based services: RSS reader, search, quick launch bar, widget picker, widget manager and theme manager. Each component can be integrated with the device's idle screen and can be "pushed" or "pulled" onto devices by either the mobile operator or the consumer.

MediaCast is part of Openwave's Adaptive Mobility suite, which enables operators to deliver personalized, easy-to-use, and revenue-generating services for content and communications across all networks and devices. This suite of solutions is supported by Openwave's carrier-scale infrastructure and delivers the ability to transform the total mobile and wireline Internet experience.

About Openwave
Openwave Systems Inc. (Nasdaq: OPWV) is one of the world's leading innovators of software applications and infrastructure designed to enable revenue-generating, personalized services, including mobile analytics, content adaptation, mobile and broadband advertising, and a suite of unified messaging solutions.

As the communications industry intersects with the Internet, Openwave software enables service providers to converge services, in an effort to increase the value of their networks by accelerating time to market and reducing the cost and complexity associated with new service deployment. Openwave's unique product portfolio provides a complete range of mobile internet service management, messaging, and location based solutions. Openwave is a global company with a blue chip customer base spanning North America, Latin America, Australia and New Zealand, Asia, Africa, Europe, and the Middle East. Openwave is headquartered in Redwood City, California. For more information please visit www.openwave.com.

Cautionary Note Regarding Forward Looking Statements
 
This release contains forward-looking statements relating to expectations, plans or prospects for Openwave Systems Inc. that are based upon the current expectations and beliefs of Openwave's management and are subject to certain risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. Notwithstanding changes that may occur with respect to matters relating to any forward looking statements, Openwave does not expect to, and disclaims any obligation to, update such statements. Openwave, however, reserves the right to update such statements or any portion thereof at any time for any reason.

In particular, the following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: (a) the ability to make changes in business strategy, development plans and product offerings to respond to the needs of our current, new and potential customers, suppliers and strategic partners; (b) the ability to develop and commercialize new products; (c) industry and customer adoption and acceptance of new products, such as Openwave MediaCast; (d) risks associated with the development and licensing of software generally, including potential delays in software development and technical difficulties that may be encountered in the development or use of our software; (e) increased global competition and pricing pressure on our products; (f) technological changes and developments; and (g) general risks of the Internet and wireless and wireline telecommunications sectors.

For a detailed discussion of these and other cautionary statements, please refer to the risk factors discussed in filings with the U.S. Securities and Exchange Commission ("SEC"), including but not limited to the Company's Annual Report on Form 10-K for the fiscal year ended June 30, 2006, and any subsequently filed reports. All documents also are available through the SEC's Electronic Data Gathering Analysis and Retrieval system (EDGAR) at www.sec.gov or from Openwave's website at www.openwave.com.

 
Openwave and the Openwave logo are trademarks of Openwave Systems Inc. All other trademarks are the properties of their respective owners.

For further information:
 
Contact Openwave Worldwide Public Relations

  



 
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