WORLDWIDE | INVESTORS | CAREERS | SUPPORT | CONTACT US
Openwave Systems, Inc.
Newsletter
 
Home > Pipeline > 2008 > Winter > Introduction
  Print this Page Email this Page  
 

Introduction

With the launch of our first mobile browser and gateway offerings ten years ago, Openwave helped pioneer the mobile Internet and drive early adoption of data services. Thanks to increasingly robust networks and the availability of more advanced devices, we find ourselves witnessing a new era of the mobile Internet — one that not only looks like the traditional web experience, but will no doubt surpass its number of users.

The industry is embracing what makes the mobile web unique. It's not about building a parallel Internet, separate from the one you surf on your PC. Nor is it about dumping the entire web into a mobile devices. This next phase of the mobile web is all about the user. It's about building the best mobile experience, an intuitive experience that is personalized, secure, and above all, easy to use.

Openwave is helping its customers shift away from traditional go-to-market practices that target a mass audience with broad service offerings in favor of marketing to an audience of one with personalized, targeted services. As advertising gains a stronger foothold in the mobile ecosystem, care must be taken to protect the user experience, while delivering a new means for operators to monetize services.

In this issue of Pipeline, we examine the personal nature of mobile content and services, and the various ways companies can monetize them.

 



 
Index Winter 2008
Introduction
NEWSFLASH: Openwave Announces Contextual Advertising Solution
Product Spotlight: Openwave Integra
Monetizing Personalization
Converged Communications: Revolutionizing the Messaging Experience
 
 
 
 
 Read Offline 
 
 
 
 
Meet Openwave
Openwave actively participates in key industry events around the world. 
 
 
TERMS AND CONDITIONS | PRIVACY POLICY | SITE MAPCopyright © 2000-2008 Openwave Systems Inc.