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  Openwave Advertising Broker
  
 
  Openwave Advertising Broker is a key part of the Openwave Contextual Advertising Solution. It is one of the industry's first products that allows operators to source advertisements and content from multiple advertising networks, including their own.

 

  Openwave Advertising Broker lets operators increase the fill rates of available ad inventory on demand, without depending on any single ad network. The result is a much more cost-effective ad sourcing process that can boost revenue.

Superior Targeting
 
Openwave Advertising Broker's sophisticated source-selection process gives operators the ability to place the most relevant ads and offers in front of their subscribers. Operators can configure the flexible campaign management interface to target their subscribers based on who they are, where they are and what they are doing.

The power to segment a subscriber base according to historical online behavior, demographics and real-time location, allows operators to create precise campaigns with relevant promotions delivered to specific user segments.

Flexible Sourcing
 
With Openwave Advertising Broker, ads may be acquired from a broad and growing set of sources — Amazon, CPM/CPC-based advertising networks, local yellow pages, new and emerging networks — as well as an operator's own premium content catalog. And Openwave Advertising Broker lets operators define the selection priority.

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