WORLDWIDE | INVESTORS | CAREERS | SUPPORT | CONTACT US
Openwave Systems, Inc.
Products
 
Home > Products > Advertising > Contextual Advertising Solution
  Print this Page Email this Page  
  Openwave Contextual Advertising Solution
  
 
  The Openwave Contextual Advertising Solution (CAS) offers operators an end-to-end advertising and recommendation solution that leverages their unique subscriber and network assets to capture revenue from targeted advertising and recommendations.

 

 

The solution includes the following components:

Contextual Merchandising allows operators to monetize off- and on-deck browsing traffic by inserting contextually sensitive ads into a browsing session.

Openwave Personalization System leverages the rich user data that operators have to infer the user's preferences.

Advertising Broker allows operators to source advertisements from multiple advertising networks, including their own.

Delivery Application Modules allow operators to add applications into which ads can be inserted — e.g., browsing, messaging, email.

Ecosystem Management provides advertiser, advertisement and publisher management functions (if the operator wants to build its own advertising and publisher networks).

Ad APIs allow the operator to offer any external application or entity the ability to request an ad (or recommendation).

Solution Core provides the essential core functions in any advertising deployment: campaign management, business intelligence and reporting for pre-planning and post-campaign analysis, inventory forecasting.

Operator Value
 
The Openwave Contextual Advertising Solution enables operators to leverage their vast repository of subscriber data and their unparalleled access to subscribers across applications and devices to deliver relevant ads over any delivery channel (mobile, PC, TV, etc.). CAS allows operators to remain in control of the value chain, and capture a significant portion of advertising revenue.

The Openwave Contextual Advertising Solution's modularity and hosted nature lets operators quickly participate in this market without taking on the attendant risks of a comprehensive, in-house implementation.

Advertiser Benefits
 
Advertisers can significantly increase the return on their advertising budget by targeting users who are most likely to respond to their offers. CAS gives advertisers unparalleled precision in targeting across multiple dimensions (demographic, location, behavioral) and across multiple channels. In creating CAS, Openwave's vision is that advertisers need only worry about who they want to target rather than how to reach them.

Subscriber Benefits
 
Openwave's vision includes a user experience with no irrelevant offers and intrusive ads, where users are delighted by recommendations they are interested in. And this entire experience is delivered securely while users maintain full control of their privacy.

  




 
Openwave Integra is a next-generation mobile Internet gateway designed to rapidly enable open, secure multimedia and multi-protocol service deployment on converged networks.  
 
 
 
 
Openwave Rich Mail offers the ease of use of a PC-based application with the flexibility of a web-based application.  
 
 
 
 
 Openwave Contextual Advertising Solution Datasheet 
Openwave Announces Industry-First Advertising Broker
 
Press Release - 04/02/2008 
Openwave Collaborates with Adknowledge to Deliver Targeted, Email-based Advertisements to Broadband Users
 
Press Release - 04/02/2008 
 
 
TERMS AND CONDITIONS | PRIVACY POLICY | SITE MAPCopyright © 2000-2008 Openwave Systems Inc.