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  Openwave® Contextual Merchandising
  
 
  Openwave Contextual Merchandising is a content and advertising recommendation solution that enables carriers to monetize off-deck traffic with targeted portal content and third-party advertising.

 

  The Problem
 
Operators are struggling to compete with the diversity of premium content as faster data speeds and rich media-capable mobile devices make it easier to explore content outside of their portal. The result of "off-deck" internet content and services is reduced revenue for operators, a trend that weakens their control of the customer experience and their bottom line. So how does the operator keep itself from becoming a mere bit pipe?

The Solution
 
Openwave Contextual Merchandising is an end-to-end advertising and content recommendation solution. It uses targeted promotion of portal content and third-party advertising to increase subscriber adoption and create off-deck revenue. The personalization and recommendation engine within Contextual Merchandising leverages Openwave Profiling and Personalization System (OPPS) to provide a powerful tool for creating a profile of the subscriber based on his or her interests and the context for his or her interests.

Operator Value
 
Contextual Merchandising monetizes off-deck traffic with targeted advertising. It drives service adoption and portal content purchases by linking off-deck subscribers back to the portal. Finally, operators can define targeted promotions and marketing campaigns, tracking the results in real time to gauge campaign effectiveness.

Subscriber Benefits
 
Recommendations are based on the context of the browsed page and the subscriber profile, thus targeted, personalized recommendations become a valuable informational service, not spam. When consumers receive personalized recommendations, content discovery is simplified and no longer the subscriber's responsibility. Incremental advertising and content revenue can even offset operator service costs resulting in decreased costs to the consumer.

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Openwave Integra is a next-generation mobile Internet gateway designed to rapidly enable open, secure multimedia and multi-protocol service deployment on converged networks.  
 
 
 
 
 Openwave Contextual Merchandising Datasheet 
Openwave Announces New Contextual Advertising Solution
 
Press Release - 02/11/2008 
Openwave Announces General Availability of Contextual Merchandising Solution
 
Press Release - 11/27/2007 
 
 
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