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  Openwave® Personalized Audio and Video Ringback Solution
  
 
  Openwave Personalized Audio and Video Ringback Solution is an end-to-end solution that leverages Openwave's IP-based Adaptive Messaging Platform and Musiwave's Content Management Platform and extensive content catalog to give wireless and wireline operators the ability to provide personalized audio and video ringback tones to their subscribers.

 

  Ringback tones have become an essential feature in today's wireless devices because they allow consumers to express themselves by sharing their choice in music. Unfortunately, multiple application and content providers can make ringback services costly and time consuming for carriers to offer.

Using its client/server know-how and Musiwave's vast content library plus flexible storefront, Openwave delivers a ringback solution that simplifies implementation and integration into the carrier's network. It is a flexible solution that allows subscribers to use their personal ringback tones on a wide range of handsets—even on their wireline phone.

Video is the Future
 
While audio ringback tones continue to grow in popularity, operators are aware that savvy consumers are constantly looking for the next big thing. Openwave Personalized Audio and Video Ringback Solution takes advantage of the integrated audio and video capability of 2G and 3G mobile networks as well as broadband and other fixed line networks. Openwave's solution lets operators immediately recognize incremental revenues from audio ringback tones on today's devices, and from video ringback tones as advanced handsets become available across fixed and mobile networks.

Openwave's open architecture also protects operators' capital investment for future deployment of new applications and services such as video portal, video voicemail and mobile TV.

Increased Subscriber Loyalty
 
The variety of ringback tone solutions on the market means that operators must differentiate their services to keep consumers happy. Openwave Personalized Audio and Video Ringback Solution helps operators increase consumer loyalty with:
  • Musiwave's extensive music catalog: It gives consumers the freedom to choose from a wide range of songs to share their personality and their tastes in music—in audio and video format.
  • Openwave's renowned IP-based architecture: Consumers have nothing to install and nothing to download.
  • An intuitive store front: A self-service interface lets subscribers select, preview and purchase favorite ringback tones.
Convergence Compatible
 
Openwave Personalized Audio and Video Ringback Solution is device independent. It is a low risk way for operators to enter the emerging triple- and quadruple-play market as it lets consumers customize their ringback tones on their mobile and fixed-line phone with one simple purchase.

Future Proof
 
With its off-the-shelf hardware and software components, Openwave IP-based Adaptive Messaging Platform and Musiwave's Content Platform and storefront, Openwave Personalized Audio and Video Ringback Solution significantly lowers the total cost of ownership (TCO), a necessity for operators choosing to enter this increasingly crowded market.

  




 
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Openwave Rich Mail offers the ease of use of a PC-based application with the flexibility of a web-based application.  
 
 
 
 
Openwave Launches Personalized Audio and Video Ringback Solution
 
Press Release - 09/12/2006 
 
 
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