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  Openwave® Multimedia Messaging Service Center
  
 
  Voice services are quickly becoming a commodity. In order to differentiate their services and capture new revenue, operators are looking toward new data services. Lured by the remarkable success of photo messaging in Japan, virtually every operator in the world is counting on their Multimedia Messaging Service (MMS) as a way to propel the growth of these data services.

Operators must launch quickly and learn to evolve their MMS service faster than competitors, and avoid the "me too" MMS knock-off — a service that doesn't stand out. Openwave Multimedia Messaging Services Center (MMSC) enables operators to rapidly launch and continuously offer highly differentiated and successful MMS services.

 

  Keys to Success:
 
Experience
 
Many vendors have recently deployed MMS services, but it will take years for them to develop the expertise that comes with millions of subscribers. With MMSC successfully evolving over the years, Openwave has learned the essential lessons required to help operators continuously improve and differentiate their service. Openwave is the only vendor with multimillion user deployments and over two years of production experience.

Flexibility and Choice of Handsets
 
Openwave has the most flexible platform in the industry, giving operators the freedom to launch new services and maintain a highly differentiated offering over time. As MMS handsets evolve and become widely available, MMSC will supports the broadest possible range of handset models. Operators can tailor their services to meet the need of all their segments and Openwave's flexible billing interfaces enables them to bill subscribers the way they want.

A Complete and Feature-rich Solution
 
Openwave offers operators the most feature-rich and complete solution in the industry. Operators need to separate themselves from the competition with unique services like video messaging, personalized web applications, private storage in the network and rich third-party content applications. Openwave MMSC goes beyond the simple relays that competitors offer and includes a set of rich applications, including:
  • The Personal Inbox and Album enables users to save memorable content in the network, allowing operators to reduce churn.
  • The Interoperability gateways enable viral adoption and increase usage.
  • The operator gallery and VASP gateway go far beyond person-to-person messaging.
  • Voice MMS enables users to receive and forward their voice messages via MMS, accelerating MMS adoption and usage.


 




 
Frost & Sullivan confers the 2006 Product Line Strategy Award on Openwave for having demonstrated its ability to advance products with more innovative capabilities than its competitors and for being the most aggressive vendor for feature-rich real-time messaging solutions.  
 
 
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