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  Openwave® Rich Mail
  
 
  Openwave Rich Mail enables a converged messaging experience for consumers by offering a central point of access for all their communications. It opens up new ways for mobile and broadband operators to personalize, brand and monetize their Web mail offerings. In addition, Rich Mail is a platform to launch new, seamlessly integrated revenue-generating services.

  

 



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Openwave's Rich Mail enhances the email experience for consumers by offering a dynamic, feature-rich user interface that allows service providers to brand and personalize their web mail offerings to drive subscriber loyalty.

Benefits to Operators
 
The Openwave Rich Mail Solution provides opportunities for operators to generate revenue, grow their subscriber base, introduce new services and enable convergent applications. Rich Mail can be integrated with a voicemail solution to execute triple-play (phone, PC, TV) or fixed-mobile convergence strategies.

The product automatically detects valuable content such as phone numbers, street addresses and other information and turns it into actionable links that drive revenue.

Rich mail also includes the ability for service providers to incorporate added functionality, including e-commerce, voice calling, and added information services such as location, traffic and news through contextual hyperlinks within email text. This includes the placement of 3rd party ads which are linked to the contents of the email text to encourage higher click-thru rates. The Rich Mail service is opt-in/opt-out, based on a user's preference and only offers links to pre-determined services that an operator has selected.

Subscriber Benefits
 
Rich Mail offers consumers familiar features such as the ability to preview email content, "drag and drop" and use contextual right-click menus. Additionally, Rich Mail improves response time because users do not access the server with every click. Also, users have nothing to install yet they benefit from a more dynamic email that brings them closer to the information, communication and entertainment opportunities that build both loyalty and revenue for the operator.

  




Monetizing the Mobile Internet
 
 
 Openwave Rich Mail Datasheet 
Bell Aliant Selects Openwave as the Provider of Choice for Business and Consumer Email
 
Press Release - 09/23/2008 
Openwave Receives Top Marks for Messaging in Radicati's 2008 Report
 
Press Release - 03/24/2008 
 
 
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